After announcing their upcoming album ‘This Is Goodbye’ and releasing the debut single of the same name, Imminence have released their second single ‘Diamonds’. The single comes with yet another beautifully shot video.
‘Diamonds’ follows in the same vein as ‘This Is Goodbye’; anthemic rock sounds that seem perfectly crafted for stadiums and festivals and a move away from their heavier old sound. When I listen to this song I want to be at an Imminence show, screaming these lyrics back at them. A little more mainstream than ‘This Is Goodbye’, it’s the perfect song to reel in new fans who are into the heavier rock sounds.
One of the things I love about this band, is their focus on performance. The past two singles have had videos that centre mainly around the band playing in a room (an empty one, whatever that has to say about the band’s views). This video has the juxtaposition of a band performance in a snowy room and the singer with fire.
The video ends with their symbol of a dove alight. This new era is definitely burning all my expectations to the ground, soaring high above what I expected. I’m counting down the days ’till this album is here in my hands because it is going to be amazing. They remind me of bands like Bring Me The Horizon and Thirty Seconds to Mars and I’m sure they’ll be following in their footsteps.